Customization as a promotional strategy is taking shape in many countries. To keep up with the pace, you should be creative. Rather than customising the apparent t-shirt, you could customize other items in your office for aesthetic value or advertisement. Designers are never short of ideas in fighting for their place in trendy personalization.
Some items will impact your brand presence in the market while others have little if any effect. Thus, you should choose the things to customize selectively to avoid incurring costs without adding value. Customers are pleased if you can customize your environment or products to suit their needs. Customization is also evidence of your desire to address the specific need of each client. It will be a plus for you if you do something unique but positively impactful for your customers. Let’s look at some everyday items that you could customize to attract your customers or sell your brand.
1. Wall hangings
The hangings in your office are strategically displayed and can easily relay crucial information. Take advantage of your calendar, wall clock, and charts through customization. You could display your motto, core values or logo. The design should be done to fit your office.
Ensure that you put the items in strategic positions where they can be read. The costs are relatively the same for plain things in your office. Thus, you only need to part with a bit of extra money to have a personalized product. The value derived is higher than the extra cost that you will incur.
Most organizations give their customers notebooks or pens as a thank you gift for purchasing their products. The stationery can be customized to create awareness of your brand. When your clients carry the materials, their friends and relatives get to see them. If interested, they will enquire about your products.
There is also some pride in identifying with a particular brand that offers quality services or goods. Your customers will act as your agents if you satisfy their needs. They will take pride in referring potential customers to your business.
You plan to offer your customers a hot cup of coffee during winter or a cone of ice-cream during summer. The cups you use or scooping spoons could be customized to represent your brand. If you are a restaurant, this strategy would perfectly fit your business. Instead of using the typical mug or plate, use excellently designed items to serve your customers. The client may have failed to notice your business name, but through these utensils, it sticks in their mind. When making referrals, the buyers will remember your names. When the utensils are used for take-away foodstuffs, you get free advertising too. The disposable items like ice-cream cups will also do your business a favour in the process of promotion.
4. Gift wrappers
You could plan a surprise for your loyal customers. Have their photos engraved in the gift wrapper and deliver them to their mailbox. You could also deliver the gift as the client comes to make their purchase. Personalized gift wrappers will make the customer feel valued. Consequently, they will stick to your brand. To make it better, they will tell their friends and relatives about their experience with your business. Alternatively, you could assess your customers’ best colors and have a wrapper that is of similar color.
There are tons of items which can be customized to please your clients. Look for creative t-shirt printing service providers and engage them. They will advise on some of the items on your premises that could be personalized.
The little things that enhance the presence of your brand can make a big difference. If you can have an item under your name, logo or motto, it is much better than when it is plain.
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