Customised towels? Yep, they’re a thing, and they’re growing more popular by the day! Businesses and organisations are quickly realising that these aren’t just your ordinary towels; they’re an opportunity.
A chance to make a statement, to brand, and to leave a lasting impression. If you’re considering hopping on this trend, here are five essential things you need to know.
1. Understand the Fabric Choices
You might be thinking, “A towel is just a towel, right?” Well, not exactly. Towels come in various fabrics, and the choice you make can influence the final look and feel.
- Cotton: Classic, absorbent, and soft to the touch. It’s a favorite for many due to its natural feel and durability.
- Microfiber: This synthetic material is known for its quick-drying properties. It’s also smooth, making it a good canvas for intricate designs.
Depending on your goal (a plush gift for valued clients or a lightweight giveaway for events), you might lean towards one fabric over the other. Consider your audience’s needs and your design’s specifics.
2. Decide on the Printing Technique
Your towel’s design isn’t just about the image or logo; it’s also about how that design is applied. Different techniques come with their unique benefits.
- Digital Printing: Got a complex design or a photograph? Digital printing captures details brilliantly. Just remember, it might not be the most durable in the long run.
- Screen Printing: Perfect for those bold, limited-color designs. This method is a tried-and-true favorite because of its lasting impression.
- Embroidery: For a touch of elegance, consider embroidery. It’s a bit pricier, but the result is a timeless, upscale finish.
Match your design to the most suitable technique for the best outcome.
3. Design Matters: Tips for an Eye-catching Towel
Designing for a towel isn’t the same as designing for a brochure or website. Here are some tips:
- High-Resolution is Key: Nobody likes a blurry image. Ensure your design is crisp by using high-resolution files.
- Play with Color Contrasts: Make your design pop! If your towel is light, go for a darker design, and vice versa.
- Keep it Simple: Sometimes, less is more. Especially for branding, a clear, recognizable design can be more impactful than a busy one.
4. Care Instructions: Ensuring Longevity of Your Custom Towels
Your beautiful towels are out in the world. Now, how do you ensure they stay beautiful?
- Washing: Gentle cycles are a friend. Avoid harsh detergents that could fade the design.
- Drying: Natural drying is the best. But if you must use a machine, keep the heat low.
- Fabric Softeners: Use sparingly. While they make towels soft, they can also reduce absorbency over time.
- Storage: Keep towels in a dry place, neatly folded. This prevents mold and keeps them fresh.
5. Cost Implications and Bulk Orders
Let’s talk money. Customised towels are an investment, and understanding the cost breakdown can help you make informed decisions.
- Design Costs: Some intricate designs might cost more due to the complexity.
- Printing Technique: As mentioned, embroidery generally costs more than digital or screen printing.
- Bulk Benefits: Ordering in bulk? You might snag some sweet discounts. Plus, it ensures uniformity and consistent quality across the board.
Common Mistakes to Avoid
The process of planning and printing customised towels is exciting, but like any journey, there are pitfalls to sidestep. Here are some common missteps:
- Overcomplicating Designs: Towels have a limited space. Trying to cram too much information or too many images can result in a cluttered look. Remember, clarity trumps complexity.
- Ignoring Fabric Type: Not all designs are suited for all fabrics. A design that looks fantastic on microfiber might not translate as well on cotton. Consult with experts before finalizing your choice.
- Skimping on Quality for Price: It’s tempting to go for the cheapest option, but remember, these towels represent your brand. Investing a bit more can ensure a product that not only looks good but lasts longer.
- Not Checking Proofs: Always, always review proofs before final printing. A minor typo or color discrepancy can make a huge difference in the end product.
Avoiding these pitfalls will ensure your custom towels look professional, represent your brand well, and stand the test of time.
Tips to Save Money on Customised Towel Printing
Looking to get great towels without emptying your wallet? Here are easy-to-follow tips:
- Plan Early: Last-minute orders can cost more. Plan ahead to save.
- Buy in Bulk: Ordering many towels at once often means a cheaper price for each one.
- Simple Designs: Fancy designs can cost more. Sometimes, simple looks better and costs less.
- Use Your Team: Got someone creative in your group? Let them help design. This way, you don’t pay extra for a designer.
- Look for Deals: Always ask your printer if there’s a special offer or discount. Every bit saved counts!
With these simple steps, you can get awesome towels and still keep your budget happy.
What’s In It For You
Customised towels are a fantastic blend of utility and branding. Whether you’re a gym wanting to offer branded towels or a business seeking a unique promotional item (for example hand towels in Singapore) , they’re a versatile choice.
Feeling inspired? At Custom Prints, we bring your visions to life with our customised towel printing service in Singapore. Our experts, top-tier equipment, and unwavering commitment to quality ensure your brand shines the way it should. Dive into the world of customised towels printing with us, and let’s make something memorable together!