The initial stages of any venture are the most difficult. You are faced with the challenge of pleasing your clients, and without perseverance, frustration lurks. There are market giants you are competing with who have a strong market base and significant market share. Then, how do you get your customers or pull some from your competitors?
As a graphic designer, you have several options. If you exploit your opportunities, you will find your company at the top of the ladder within a short time. First, as a designer, it means you have the potential of providing goods or services that keep your clients flowing. The mistake that most designers make is trying to be copycats to compete with well-established ventures. However, bringing something new to the market will earn you a reputation. You could do a with a unique design.
Additionally, the following methods can help you to advertise your new business.
1. Free Samples
The only way to earn for newcomers in an industry is spending in the initial stages. The entry force will determine whether your business will be in existence, ten years down the line. Make a statement by identifying your potential clientele and organise field exhibitions where you can offer discounted or free samples of your products or services.
There is a high reception to customise t-shirt printing in Singapore. Therefore, giving out free attires that have your brand name or logo will serve a high purpose. It creates curiosity and a favourable impression in the market.
2. Business Cards
The old lady never loses her impact. This is a traditional concept, but the effects of business cards cannot be underestimated. Make sure that you have done your card well because it will act as an advert in itself. Put your skills to task and deliver an incomparable design. Will anyone have an option but to trust you if your card speaks for itself? Also, ensure you provide comprehensive, concise, and clear information. Your conversion rate will be high if your potential customers easily get the relevant information. The contact information should stand out in case someone wants to contact you for business.
3. Online Ads
Technology has made this an easy option. You can use your social media platforms to let your friends know about your brand. Fortunately, you will not have to pay for these services unless you want to boost your ads to increase your views.
There are also various platforms that offer paid advertisement online. If you have enough capital to sustain such approaches, you will have a broader scope of potential clients reached. You could also email interested people in your contacts to let them know about your business.
4. Create a Website
To showcase your skills, you need a platform where you can direct customers to view some orders you have delivered. If the web page is optimised, it is likely that it will attract traffic from millions of people who seek help from search engines. Once you have created a website, ensure that you have a constant flow of relevant material to keep your followers engaged.
5. Social Responsibility
The concept of CSR remains an integral part of any business. You should show support to the local community by partnering with the society in their activities. Your presence in community activities creates trust among the public. People will also tend to be attracted to businesses that value their external environment. You could offer free branding of community events by availing posters. Through such involvement, you will win the hearts of your clients.
For startups, you may be required to do more than the companies, which have enjoyed several years of existence. However, this does pay off because you gain momentum. After obtaining a considerable market share and customer loyalty, it is advisable to continue modifying your advertisement strategies to suit your company. You are assured of growing your business if you pursue your customers through these approaches.