Young people opt to employ themselves in fields like retail, food, and electronics, just to name a few. As a young person, you do not want to confine yourself to a job that will make you unhappy in the long run. In the search for happiness in the workplace, young people are turning their passions and hobbies into lucrative businesses.
One such passion could be fashion and design. The need for clothing is a fundamental requirement for any human being to live a dignified life. But, as a young person, you want to wear something that is aesthetically pleasing to everyone – including yourself. Designers have designed clothing for young people that speaks volumes about their personality and the culture among the youth. They even engage a Singapore t-shirt printing company to help them make their works come to life.
If you are one such passionate entrepreneur, here are some tips you can consider when creating your line of streetwear.
TARGET MARKET
Your biggest utmost priority when you want to start selling clothes is your target market. The market will determine whether your business will be a success or a failure. Research on who you want your target market to be; it can be children, teenagers, young adults or working professionals.
You should not limit your focus to your friends and think that they are your primary customer base. They may be a considerable part, but they should not be your only target group. Find out who you want to sell to and take time to figure out what the exact items they are looking for because they will be the ones wearing your clothes. The proper market research will give your clothing designs focus, and you will know what to concentrate on for maximum sales.
BRANDING
In today’s world, marketing and advertising consume a huge chunk of the budget for major multinational companies like Google and Coca-Cola. Without realizing it, you purchase products for the brand they carry and rarely do you critically examine the quality of the item you buy. This same loyalty to a name is what you should be aiming to achieve for you to have a successful business.
The first component of a brand is the name ask yourself if you have a catchy, long-lasting name that will resonate through the market. Everybody should be able to recognize your brand name even if they are not buying anything from your business. If you can afford it, hire the services of a talented graphic designer to develop a logo and trademark it, because of the risk of counterfeits popping up.
DESIGNERS
Streetwear is a challenging area in the fashion industry that is incredibly dynamic. What is in with the crowd now will be ancient history in a month’s time. If you are creating a streetwear look, your youthful market will have many expectations, and they will want you to offer them something unique and easily wearable in many situations.
As the owner of the line, you should not insist on being the monopoly of knowledge and creative thinking; you should try to engage other young minds (not necessarily in fashion) and get their ideas to improve your initial designs.
MATERIAL
Once you have done your market research, you will know what is popular among your target. The type of clothing that is popular among them now will be a useful indicator of what they want. In today’s market, especially in Singapore, young people are opting for jeans and cotton shirts which are easy to style depending on what you are doing.
As a start-up, it is crucial to make your clothing with the utmost professionalism and use the best material you can find around. This sourcing of material can be quite an expensive endeavor for someone who is starting, and that’s why you need to get enough funding to at least get a suitable substitute. Common and popular streetwear items are t-shirts, so make sure you have a reliable t-shirt printing service so you can make t-shirts the main part of your collection.
MARKETING
Making your line known by the market and making it popular are two different things, the former translates to fame and the latter translates to sales. Sales are what you should be looking for as a new entrant in the market because that is what will fund your business as you grow.
Social media has proven to be a critical tool in promotion for every business that has taken that route, even significant MNCs. Facebook, Instagram, and Twitter can take you to the international stage in a short time. However, once you’ve started, it is essential to use some of your profits to advertise your product and make them even better.
With these tips, you now have enough information to start and run a successful line of streetwear. Make sure you have reputable and reliable t-shirt printing in Singapore to make your work easy. Make an effort and put in hard work and you will surely succeed.
