These days, what catches people’s attention are not only aesthetics and visual but also personalisation! Everyone wants their shirt to look good, but nobody wants it to resemble hundreds of other shirts out there.
With the rise of customisation services over the last tens of years, getting your very own custom products and apparels is as easy as can be! However, style and visual are just some of the elements your apparel should have. As a brand, your uniform should also be tailored to fit the company’s image and recognisable by the public as such.
One of the common mistakes often done by brands is to dismiss customisation thinking it would not serve any significant purpose for them. In reality, customisation helps brands connect to people. For the audience, when they feel a connection to something because of the way their service or product is customised, they tend to react positively towards the brand whenever they come across it.
If you need any more reasons for creating your own customised uniforms, here they are!
To Increase Brand Recognition
Uniformity can create brand awareness and at the same time contribute as an advertisement for your brand and your team. Customised uniforms are a mobile billboard which can act pretty much like a business card for you and your team.
Uniform makes it a lot easier for your customers to ask for assistance as they can easily identify your brand and what it does. When designing, keep in mind that the human brain will register colours first before image and typography. So, choose the design carefully, especially with the colours.
To Save Time
Wearing a uniform helps you save time. Imagine standing in front of your wardrobe every morning and thinking of what to wear, trying to select from your wardrobe that almost bursts with clothes.
According to study, women spend around 14 to 16 minutes to decide their daily outfits on weekdays and up until 20 minutes when going out during the weekends. With a uniform, you don’t need to think much about what to wear every day for work or how to match them with another piece. At the same time, you do not have to worry about how you look like because everybody dresses the same!
To Fit Everyone’s Body Size
If you purchase a normal t-shirt from a store, you are only able to get one in a standard size. How about those extra-large sized and extra-small sized? If you customize t shirt for each person in your team, it will be able to fit everyone nicely. This way, you can all don the uniform without worrying about the size or how it will look on your body. Most importantly, uniforms are able to maintain unity and create a sense of belongingness to your team because nobody feels left out appearance-wise.
To Provide Quality
We certainly expect the effect and demand for quality when we choose customised uniforms. Customisation allows you to choose the materials, design and even printing method. There are a variety of materials you can choose from to fit your budget and comfortableness. Something you might need to take into consideration when making decision are: comfort, fabrics, durability and work place conditions. On the other hand, the design is also crucial. The design reflects you and your brand which helps your customer to easily spot you and the brand.
To Create Memorable Memories
Once in awhile, there will be occasional events such as product or service launches, family day, team-building outing, and other. Although you already had a uniform for daily business wear, you will still need to customise t-shirts for these occasional events. This can help to create hype and momentum for your brand and event. You can consider to include some fun element in your customize t shirt which can help to grab attention from your potential customers.
Customisation is the trend now and we all feel connected when things are customised for us. You definitely want to try something with your uniform and stand out from the crowd!
