Everyone knows what a logo is. It is that little symbol or mark that people create as part of their business branding, for easy public recognition. They come in many forms; initials, symbols, drawings, graphics, actual words, and many more.
Just how powerful are logos? Well, the answer is “extremely”. Do you see the white lady with a green circular background and think “Starbucks”? Do you see the graphic image of an apple with a bite taken and think of “Apple”? Do you see a tick symbol and think “Nike”? That’s how amazing logos are. With just a glance, one would be able to recognise the brand and know what they offer. That’s what a logo can do, bring recognition to a brand and recognition is vital to a business.
However, just knowing that is not enough. There are many aspects to consider when creating, designing, displaying, and printing a logo, and so here, we are going to discuss how best to print logos on company shirts.
1. Make it visible
As logos are supposed to bring awareness to your brand, you would want it placed somewhere people can see. This is why many businesses place their logos where customers can see them at first glance, for instance, at the top of their goods, in the centre of their packaging, or around the box.
For a company shirt, it is typical to have the logo printed on the left side of the chest, as it has high visibility when people face each other. However, that is not the only spot. The back of the shirt or the sleeves makes for good placement too, although the former might lower the visibility if they have long hair and the latter might have material folds that could cover the logo. So it is best to try all placements before deciding the best spot.
2. Choose your material wisely
Company shirts come in a variety of materials, shapes, and forms. If you’re looking for a more formal look, collared shirts would be ideal. If you’re thinking more casual, dry fit shirts could work too. Now, some materials are easier to be printed on, while the others are not so much. Those in the business would know which material would fit your needs and have your logo printed clearly and beautifully on them. Hence, if you’re thinking of getting customized shirts Singapore it is advisable to get an expert’s advice before you make your decision.
3. Consider the size
Having chosen your placement and material, it is time to factor in the size of your logo. Too big a size might put people off as it could appear as if you’re pushing your brand down their throats. On the other hand, printing too small a logo might not catch anyone’s attention. Finding that sweet spot is key. However, the size depends on its location too. So remember to consider that too, whether it is at a corner or in the middle, whether it is in a more obvious position or a little hidden. It would be great to get a logo designer’s thoughts on this too before you jump in.
4. Pick the right spot
We have discussed choosing strategic placement for your logo, whether it is the front, back, or elsewhere. It might seem like an ordinary thing to select such common places for logo printing, but not for some people. There have been cases where businesses looked to be more innovative and wanted to stand out, and have selected to print their logos over creative spots like over zippers, under overlapping buttons, over seams, or across pockets.
While this may seem like a thinking-out-of-the-box kind of situation, practically, it is not ideal from the printing perspective. And the reason for that is because all that overlapping with material and detail does not make for an even printing ground. The different thickness can ruin the logo and make it look unprofessional, thus making the whole process a waste of resources.
Now, should you already have decided on some shirts printing Singapore, you might wonder who to look for. Who can you trust? Who can make your dream logo and all you have in mind come true? Custom Print & Apparels, that’s who.
It doesn’t matter if you want dry fit shirts, cotton shirts, polo tees, or fleece hoodies, we can get it done for you. In fact, why stop at those? You can also get caps, aprons, towels, ties, masks, and many more types of items printed with your logo. The best part is? We offer professional consultation on your needs and vision, and also free design reviews to ensure you are comfortable and satisfied before we actually proceed with the printing. All that at competitive prices. So, look no further, for we are here for you.