Corporate apparel is a broad term that refers to any and all clothing items worn to or for work that is normally provided by a business or organisation. They include, but are not limited to, jackets, vests, trousers, skirts, shirts, and t-shirts.
Yes, that’s quite a list; however, in this article, we’ll only be looking at one, if not the most popular corporate apparel currently available – T-SHIRTS – or, more specifically, corporate t-shirts.
Corporate t-shirts are an integral and indispensable part of any business or organisation, perhaps not as much as a decade ago, but certainly in today’s business world. What makes them indispensable? Simple, the way they can accurately represent your brand while also serving a variety of other practical purposes at the same time!
Upsides of Corporate T-Shirts
We’re not exaggerating when we say that the benefits of corporate t-shirts are endless. Okay, we know we won’t be able to persuade you just by saying that, so here’s a long list of the benefits of corporate t-shirts to you, your employees, and your customers!
1. For Business
✓ Increases brand recognition and awareness
✓ Helps start a dialogue about your brand
✓ Cost-effective method of business marketing and promotion
2. For Employees
✓ Boosts employee morale and productivity
✓ Encourages interaction among employees
✓ Creates a sense of belonging or community within your organisation
3. For Customers
✓ Increases customer loyalty
✓ Depicts your professionalism and credibility to them
✓ Customers can easily identify and seek assistance from your employees
Convinced? We certainly hope so!
Designing Corporate T-Shirts
Now that we’ve established how customised corporate t-shirts can benefit your business or organisation, it’s time to talk about getting the design down.
As simple as it may sound to design your own corporate t-shirts, there are actually a lot of areas to consider. This is primarily due to the fact that your corporate t-shirts have to be appealing, creative, and comfortable enough for someone to actually want to wear them often. But don’t worry, it’s not that hard! Here’s how you can create some RAD corporate t-shirts!
1. Determine the main purpose
As previously stated, the advantages of corporate t-shirts are infinite. So, understandably, the best way to get started is by figuring out which of these benefits you’d like to reap, or, in other words, your purpose.
Your purpose could be anything depending on your or your organisation’s needs, but to give you some ideas, here’s a list of the top 4 reasons for designing a corporate t-shirt.
- Brand awareness
- Marketing or promotional activities
- Company events, gatherings, or retreats
- Internal solidarity
2. Choose the best material
Once you’ve determined your purpose, the next step is choosing the right material for your corporate t-shirts.
Comfort is the one thing we all seek when it comes to t-shirts, especially if we have to wear them for an extended period of time. However, we know for a fact that with so many great material options available today, choosing the right one can be difficult. So, here’s a quick guide to help you determine the right material for your corporate t-shirts.
|Cotton||EconomicalSoft and breathableAvailable in various colours||Prone to shrinking||Indoors and Outdoors|
|Polyester||Highly durableLightweight and airyMoisture-wicking||Prone to runs and snags||Outdoors|
|Polycotton||EconomicalSoft and breathableDurable||Temperature-sensitive||Indoors|
|Dri-fit||LightweightHighly breathable and durableWrinkle-resistant||Rough texture||Outdoors|
3. Brainstorm your rad design
When brainstorming your design, go back to your purpose and come up with a short message that best represents it. When you’ve got that, think about the best typography for it. Remember that typography can either make or break your corporate t-shirt, so be sure to choose a cool yet legible one.
T-shirt colours come next, because what are rad t-shirts without rad colours, right? If your message, brand, or purpose is upbeat and hip, use bright colours. But, if you know your corporate t-shirts will be worn for strenuous or high-intensity outdoor activities, choose dark colours because no one wants to see or be seen with stains. Regardless of what you go for, be sure that the colours are consistent with your brand!
Lastly, you could also consider including cool embroideries, such as your brand logo or – to greatly boost employee morale – your employees’ names. We’re sure your employees would love them!
Customising Corporate T-Shirts
Now that you’ve learned how to design your own rad corporate t-shirts, the next step is to put your designs into action. How? Don’t worry; the best t shirt printing Singapore service has your back!
At Custom Prints & Apparels, we offer comprehensive custom t shirt printing Singapore services that are second to none, including mock-ups, grading, sampling, and delivery. So, all you have to do is send us your designs, and we’ll take care of the rest!Call us today at +65 6362 2440 to speak with a member of our highly enthusiastic team of t shirt printing Singapore experts for a quote or to get started! Or, if you’d first like to see what we have in store for you to create the coolest t shirt design Singapore has yet to see, click here.